About Me

Digital content writer with expertise in building brand awareness and enhancing brand image in the market. Skilled in both in-house content creation and media-friendly writing. 

My Latest Work

The Hidden Lane: A Journey Through Majnu Ka Tila’s Tibetan Charm

It all started with a step. As I stepped into the lanes of a Tibetan settlement in Delhi, the whiff of incense sticks started untangling the intertwined thoughts in my head. My eyes met with the small coloured flags with Tibetan chants written over them. There was a sense of relief in red, blue, yellow and green. People on my way smiled as if they knew me from times unknown. After months and months of being engrossed in the deadlines and rush of life, I felt seen. Artefacts stood hanging over t...

How Instant Delivery Apps Are Revolutionising Snacking Habits in India

India, a nation deeply rooted in its diverse food culture, has seen a remarkable shift in its culinary habits over the past few years, particularly in the way people snack. Historically, snacking in India was closely tied to regional preferences and homemade treats. However, with urbanisation and the rise of nuclear families, there has been a significant shift towards packaged snacks that offer both convenience and a diverse range of flavours.This shift has been further accel...

FMCG companies should focus on increased hiring, retention, and productivity to seize new opportunities amid uncertainties: Report

Staffing conglomerate TeamLease Services has released a report on the country’s Fast-Moving Consumer Goods (FMCG) sector, revealing a significant gender disparity in the FMCG workforce, with male associates comprising over 90 per cent of the outsourced workforce.

The report also states that Mumbai, Bangalore, Chennai, Delhi, and Hyderabad are among the top five Indian cities that showcase a strong intent to hire in the FMCG sector. And it highlights a significant growth in new hiring for sales,

AI’s Impact on Quick Commerce and the Government’s Role in Innovation

The commerce industry has always been at the forefront of adopting technological innovations to enhance customer experiences and operational efficiency. This ongoing evolution is reshaping the landscape of commerce through quick commerce, which is gradually revolutionizing shopping experiences. The Indian quick commerce sector presently boasts a market value of $700 million. It is on the cusp of substantial expansion, fueled by key technological trends. The integration of artificial intelligence

Gerry Arathoon explains what NEP 2020 really signifies for students in India

In the ever-evolving career landscape, education holds prime importance in shaping the minds of a nation’s youth. The changing times call for an education system that molds young minds into critical thinkers and adept problem solvers. India holds a leading place in the global education landscape and has been nurturing millions for centuries.

The National Education Policy (NEP), sanctioned in 2020, is laying the groundwork for progressive transformation to meet the demands of the 21st century. I

1Tab: An Online Healthcare Platform To Solve All Your Health Woes

1Tab is a noteworthy example of a one-stop healthcare solution that adds value to consumers' lives with the timely delivery of genuine medicines.

With increased work hours and busy lives, how often do we wish to take out a portion of our days to care for ourselves and our loved ones? Well, if you feel the same, you’d know how helpless we feel when we aren’t able to do so. But with the increased hustle and bustle in our daily lives, digital healthcare platforms are coming to the rescue.

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